I found this video on gametrailers and thought it was a pretty interesting look back. This was just before the big 16-bit console battle heated up. The next year was the time when Sega released Sonic the Hedgehog and actually became a big competitor against Nintendo and then shortly after the Super Nintendo was released.
News program Good Morning America did a segment on Nintendo and its competitors during the 1990 holiday season. It was a question wether or not Nintendo could uphold their position as top game maker despite their older NES hardware compared to their rival’s 16-bit systems. Nintendo wasn’t gonna have their 16-bit system released in the States until the following year. More powerful systems also meant a higher price tag which was a major concern due to the U.S. economy at the time.