MoviePass

A little over a month ago I read on Engadget about MoviePass¬†which sounded like a promising service. Basically you pay $30 a month and it gets you into an unlimited amount of movies at the theatre with the stipulation that you can only go to one a day, no 3D, or IMAX. Considering how many movies I go to in a month, it seemed like a decent enough deal and a great way to see those movies that I’m only somewhat curious about, but wouldn’t normally spend the price of a full ticket on.

I signed up to get on the waiting list for the beta and about a week later I received an email that I could sign up. After sign up you have to wait for your movie pass card which is essentially a debit card. I received mine about another week after signing up.

The process of using the movie pass is a little bit of work. Being someone a little more tech savvy I don’t find it a problem, but could see it being an issue with your average consumer. When you get to the theatre, you have to “check in” first with the phone app in order for the debit card to work at the theatre kiosk or ticket window. In order to check in, you open the app, pick your theatre, show/time, and tap check in at theatre. After that, it verifies that you are within 100 yards at the theatre with gps and then you are presented with a message telling you that you can now use your movie pass card. Now you basically have to do the same thing of picking your movie all over again at the kiosk and swiping your movie pass card.

While I don’t think many will have an issue with this once they get the process down, it just feels a bit clunky. I think it would have been nicer if they could have worked with a service like fandango that would give you a barcode ticket that would be scanned by the ticket taker. This would avoid having to use the debit card, going to the kiosk/ticket window and rechosing your show. My guess is that the fees to integrate like this were probably too much, but it’d certainly be a better way to go in my opinion. The other area that I think they could improve is in the app. It’d be nice if the initial screen used the gps to figure out what theatre you were at and it automatically showed the list of movies at that theatre instead of still have to find your theatre from the theatre list. It’d only save a few seconds, but it’d at least save a couple taps from the user perspective.

Regardless, once you get the process down and if you go to a lot of movies, I think it is worth the cost. Their site is https://www.moviepass.com¬†where you can sign up to be invited to the beta, but if you’d like instant access hit me up as I have a few invites left to bypass the waiting period.

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